# Why You're Culturally Irrelevant (...And How to Change That)

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**Date:** March 14, 2026 · 10:30 PM  
**Location:** Austin Marriott Downtown / Waterloo Ballroom 3  
**Format:** Presentation  
**Track:** Brand & Marketing track  
**Reviews:** 0

## Speakers

- **Matt Klein** — Head of Global Foresight

Data is essential—but it can also be a hiding place. When we over-rely on dashboards, chase the same trends as competitors, and optimize for algorithms, we play it safe, yet lose relevance. There's a better approach for cultural resonance: stop chasing culture and begin shaping it. Through frameworks, case studies, how-to's and data, we'll explore how organizations can move beyond reactionary trend hijacking, and instead author preferred futures alongside communities. The most culturally resonant brands aren't chasing, they're making. What future will you build?

## Transcript

No transcript yet. [Upload one](https://hello.sxsw.md/transcript-upload?session=pp1162216-why-you-re-culturally-irrelevant-and-how-to-change-that&date=2026-03-14)

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