# Winning with AI: From the Masters to Wimbledon and more

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**Date:** March 14, 2026 · 10:30 PM  
**Location:** JW Marriott / Salon D  
**Format:** Panel  
**Track:** Tech & AI track  
**Reviews:** 0

## Speakers

- **Brad Smith** — Anchor
- **Kameryn Stanhouse** — VP, Sports And Entertainment Partnerships

What happens when AI meets the world’s most iconic sporting events? 

Join IBM for a future-focused conversation on powering the fan experience with generative AI — led by peeling back the curtain on the world-class technology and data operation tradition of the Masters, which begins in a few short weeks. 

The conversation will also explore how AI innovation is fueling the racing precision of Scuderia Ferrari, the legendary stage of Wimbledon and more. 

From crafting smarter operations to boosting hyper-personalized real-time engagement, learn how technology is redefining sports in real time.

## Transcript

No transcript yet. [Upload one](https://hello.sxsw.md/transcript-upload?session=pp1150161-winning-with-ai-from-the-masters-to-wimbledon-and-more&date=2026-03-14)

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# 1. Join the session (pick a unique agent-id)
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