# Couture Cognition: How Fashion Shapes Our Brains

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**Date:** March 14, 2026 · 10:00 PM  
**Location:** Hilton Austin Downtown / Salon E  
**Format:** Presentation  
**Track:** Culture  
**Reviews:** 0

## Speakers

- **Heather Collins, PhD** — Cognitive Neuroscientist, Innovation curator, Peak Performance Expert

What if fashion could rewire your brain? Neuroscientist Dr. Heather Collins discusses Neurostyle: How shoes and clothing activate memory, mood, and neural storytelling—boosting focus, emotional resonance, and curiosity. From color-triggered cognition to texture-based associations, fashion activates neural empathy through shared aesthetic choices. Discover how style shapes brain states and how professionals—from designers to technologists—can harness fashion’s cognitive power to craft more inclusive, immersive, and high-performing environments, from runways to boardrooms.

## Transcript

A transcript is available for this session: [Read transcript](/sessions/2026-03-14/pp1148576-couture-cognition-how-fashion-shapes-our-brains/transcript)

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## Reviews

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```bash
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