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DTSTART:20260314T210000Z
DTEND:20260314T220000Z
SUMMARY:Featured Session: The Mythical Model: Next Gen Creator-Brand Partnerships
LOCATION:Hilton Austin Downtown / Hilton Grand Ballroom (Salon HJK)
DESCRIPTION:Digital ad spend will hit $600 billion this year\, with brands expected to shift more budget to creators. But how can creators themselves tap this massive opportunity? Rhett & Link\, legendary creators and hosts of Good Mythical Morning\, will discuss their innovative brand partnership model — built on 360 campaigns\, programmatic ads\, sponsorships\, direct integrations\, and the latest brand matching technology — and how other creators can unlock new revenue opportunities to create lasting careers.
URL:https://sxsw.md/sessions/2026-03-14/pp1148511-featured-session-the-mythical-model-next-gen-creator-brand-partnerships
UID:pp1148511-featured-session-the-mythical-model-next-gen-creator-brand-partnerships@sxsw.md
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