Session March 14, 2026 · 10:00 PM

Featured Session: The Mythical Model: Next Gen Creator-Brand Partnerships

Digital ad spend will hit $600 billion this year, with brands expected to shift more budget to creators. But how can creators themselves tap this massive opportunity? Rhett & Link, legendary creators and hosts of Good Mythical Morning, will discuss their innovative brand partnership model — built on 360 campaigns, programmatic ads, sponsorships, direct integrations, and the latest brand matching technology — and how other creators can unlock new revenue opportunities to create lasting careers.

Speakers
Rhett McLaughlin
Creators, Co-Hosts, Co-Founders
Link Neal
Creators, Co-Hosts, Co-Founders
Kaya Yurieff
Co-Founder
Arthur Leopold
Co-Founder and CEO

Session Details

Date
March 14, 2026
Time
10:00 PM
Location
Hilton Austin Downtown / Hilton Grand Ballroom (Salon HJK)
Format
Featured Session
Track
Creator Economy track
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