# Fandom Runs The World: How Culture and Marketing Collide in 2026

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**Date:** March 13, 2026 · 10:00 PM  
**Location:** The Thompson Hotel Austin / Red River Ballroom  
**Format:** Panel  
**Track:** Brand & Marketing  
**Reviews:** 0

## Speakers

- **Lewis Tan** — Actor And Martial Artist
- **Aileen Wang** — Head Of Marketing
- **David Salazar** — Staff Editor
- **Jason Ve** — President

Join us on an exploration of how fandom now drives what becomes the next blockbuster, bestseller, or breakout moment. As audiences seek belonging and identity in an increasingly fragmented digital world, fan communities have emerged as the true tastemakers of culture. Spanning entertainment, media, and brands, this panel examines how participation and passion are reshaping how culture is created, discovered, and marketed.

Reception to follow--stay to meet the speakers!

## Transcript

No transcript yet. [Upload one](https://hello.sxsw.md/transcript-upload?session=pp1162933-fandom-runs-the-world-how-culture-and-marketing-collide-in-2026&date=2026-03-13)

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