# Will Podcasts Survive the YouTube Era?

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**Date:** March 13, 2026 · 10:00 PM  
**Location:** Austin Marriott Downtown / Waller Ballroom F  
**Format:** Panel  
**Track:** Creator Economy track  
**Reviews:** 0

## Speakers

- **Emma Sweet** — Global Product Activation Manager, Podcasts
- **Libby Absten** — Director of Strategic Growth & Partnerships
- **Chris Boniello** — VP, Production Services
- **Carly Baker** — Head of Media Partnerships

As YouTube becomes the fastest-growing podcast platform and creators scramble to add video to their podcasts, a critical question emerges: Is pure audio dead? In this head-to-head debate, industry leaders will argue whether podcasting must evolve into a visual medium to survive, or if audio's unique intimacy and convenience will always have a place in our media landscape. We'll explore how creators and networks are navigating this visual-first world—from adding cameras to intimate conversations to leveraging video clips for social discovery while preserving audio's storytelling magic.

## Transcript

A transcript is available for this session: [Read transcript](/sessions/2026-03-13/pp1162784-will-podcasts-survive-the-youtube-era/transcript)

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