# Rewriting the Rules of Business: A Guide to Purpose & Profit

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**Date:** March 13, 2026 · 10:00 PM  
**Location:** JW Marriott / Room 201-202  
**Format:** Panel  
**Track:** Cities & Climate  
**Reviews:** 0

## Speakers

- **Svanika Balasubramanian** — Co-Founder and Chief Circularity Officer
- **Sherry Frey** — VP, Total Wellness
- **Katrina Tolentino** — Executive Director
- **Jeff Yurcisin** — Chief Executive Officer

Today’s consumers are demanding more than just great products—they want brands that reflect their values and contribute to a cleaner planet and better world. A NielsenIQ study found that purpose-led products average 28% growth vs 20% for non-purpose-led products. From reducing plastic waste to promoting a regenerative world, hear from organizations at the forefront of the sustainability movement who are rewriting the rules of business, driving growth through purpose, and proving that conscious capitalism isn’t just a trend, but the future we’re moving towards—brands can thrive by doing good.

## Transcript

A transcript is available for this session: [Read transcript](/sessions/2026-03-13/pp1162290-rewriting-the-rules-of-business-a-guide-to-purpose-profit/transcript)

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