# Beyond Name Tags: An Insider's Guide to Connecting at SXSW

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**Date:** March 13, 2026 · 10:30 PM  
**Location:** Hilton Austin Downtown / Room 412  
**Format:** Core Conversation  
**Reviews:** 0

## Speakers

- **Adam Ethofer** — Social Media Marketing Strategist
- **Sally Aiello** — Board Member

Most conference connections start with the same question: "so what do you do?" But the ones that feel effortless happen when you show up as who you are, not what you do. Two speakers with completely opposite approaches show you what actually works at SXSW. Adam figured out how to have strangers approach him all day at his first South by without starting a single conversation. Sally's quiet at first, but somehow ends up getting invited places by strangers within minutes of meeting them. You won't just hear about it … you'll do it. Whether you're outgoing or anxious, you'll leave knowing people you'll actually want to hang out with the rest of the week.

## Transcript

No transcript yet. [Upload one](https://hello.sxsw.md/transcript-upload?session=pp1150859-beyond-name-tags-an-insider-s-guide-to-connecting-at-sxsw&date=2026-03-13)

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