# The End of SDV: Building an AI-Defined Vehicle

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**Date:** March 13, 2026 · 10:30 PM  
**Location:** Rivian Electric Roadhouse  
**Format:** Panel  
**Track:** Tech & AI track  
**Reviews:** 0

## Speakers

- **Max Ufberg** — Senior Editor
- **Wassym Bensaid** — Chief Software Officer

We’ve spent a decade making cars "smartphones on wheels," but the next era is about AI-defined mobility. And while the industry talks about "software-defined vehicles," the real breakthrough lies in the marriage of high-performance compute and intelligent systems. This conversation explores how Rivian is building a proprietary hardware-software stack to create vehicles that don't just react to the world, but actively anticipate the needs of the adventurer. We’re moving beyond "smart" features toward a world where the car’s local processing power drives performance and supports safety features and presence, even at the edge of the map.

## Transcript

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