# The Groove Effect: Turning Communities into transformational movements

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**Date:** March 13, 2026 · 10:00 PM  
**Location:** Hilton Austin Downtown / Room 412  
**Format:** Core Conversation  
**Track:** Culture  
**Reviews:** 0

## Speakers

- **Paige Sheehan** — Revenue Leader
- **Jason Beukema** — Chief Excitement Officer

The Groove Effect explores the deeper dynamics behind communities that truly transform people. Drawing from two decades building Groove Cruise, Jason Beukema shares the 8 Waves he’s observed when environments are intentionally designed for connection, creativity, belonging, and purpose. This Core Conversation examines how those waves unfold and how founders, creators, and culture builders can design experiences that move people from spectator to participant to lifelong advocate.

## Transcript

No transcript yet. [Upload one](https://hello.sxsw.md/transcript-upload?session=pp1150415-the-groove-effect-turning-communities-into-transformational-movements&date=2026-03-13)

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