# SWIFTYNOMICS: How Women Mastermind and Redefine Our Economy

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**Date:** March 13, 2026 · 10:00 PM  
**Location:** Hilton Austin Downtown / Salon A  
**Format:** Book Reading  
**Track:** Culture  
**Reviews:** 0

## Speakers

- **Cody Broadway** — Executive Producer of Documentaries & Content Series
- **Misty Heggeness** — Author of Swiftynomics, co-director of the Kansas Population Center, Associate Professor of Economics and Public Affairs at the University of Kansas

Taylor Swift isn't just a pop megastar. She is a working woman whose astounding accomplishments defy patriarchal norms. And while not all women can be Beyoncé or Dolly Parton or Reese Witherspoon, the successes of these trailblazing stars help us understand the central role of women in today's economy. Swiftynomics assesses the complex economic lives of everyday American women through the stories of groundbreakers like Taylor Swift, Misty L. Heggeness digs into the data, revealing women's hidden contributions and aspirations—the unexamined value they create by pursuing their own ambitions. She highlights the abundance of productive activity in their daily lives and acknowledges the barriers they still face. Exploring critical reforms regarding caregiving and gendered labor, this book talk will offer advice for women to thrive in an economy that was not built for them.

## Transcript

A transcript is available for this session: [Read transcript](/sessions/2026-03-13/pp1150056-swiftynomics-how-women-mastermind-and-redefine-our-economy/transcript)

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