# From Streams to Strategy: The Label Services Evolution

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**Date:** March 13, 2026 · 10:30 PM  
**Location:** Downright Austin / Capitol Ballroom E  
**Format:** Panel  
**Track:** Music  
**Reviews:** 0

## Speakers

- **Matthew Aure** — General Manager
- **Amanda McNelis** — Director, Streaming
- **Andrew Hove** — Director, Label Services
- **Victoria Tsigonis** — Senior Marketing Services Director - Americas

In today’s evolving music landscape, the right partnership can be a game-changer. This panel will explore how modern label services companies are going above and beyond to provide marketing muscle, data insights, creative support, and funding to help artists and labels scale - whether they’re building from the ground up or already operating at a global level. Join industry leaders as they unpack what makes an effective distribution partnership, the evolving expectations on both sides, and how true collaboration can amplify impact in today’s independent era.

## Transcript

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