Session March 12, 2026 · 10:30 PM

Welcome to SXSW

The head of programming, Greg Rosenbaum, kicks off the 40th year of SXSW with opening remarks. Setting the stage for seven days of incredible content, connection, and impact across music, film, innovation, and comedy, this short address will share the must know info to make the most of your time at the event. From the new footprint to the experiential plans for this year, join to learn more about what SXSW has in store for you.

Speakers
Greg Rosenbaum
SVP of ProgrammingSXSW

Session Details

Date
March 12, 2026
Time
10:30 PM
Location
Hilton Austin Downtown / Hilton Grand Ballroom (Salon HJK)
Format
Featured Session
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Calendar
Transcript
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