SXSW Announces New Featured Sessions for Film & TV and Innovation Conferences
SXSW has unveiled a new wave of Featured Sessions for its 40th edition (March 12–18, 2026), spanning both the Film & TV and Innovation Conferences. With over 600 sessions planned, the lineup includes major names across entertainment and technology.
Innovation Conference Highlights
- Carl Pei (Nothing CEO) — A wide-ranging conversation about where the tech industry is heading in 2026, why consumer tech became "closed and predictable," and the mindset shift needed for the next era.
- "Real-World Impact of AI: Opportunities, Risks and IP" — The Hon. Michelle K. Lee (former USPTO Director, now CEO of Obsidian Strategies) explores how AI drives efficiency, augments creativity, and increases revenues — alongside its risks and IP challenges.
- Ibogaine in America — Marcus Luttrell, Dr. Gul Dolen, Bryan Hubbard, and former Texas Governor Rick Perry discuss the potential of the African psychedelic for addiction and trauma treatment.
Film & TV Conference Highlights
- Vince Gilligan & Rhea Seehorn on Apple TV's Pluribus — the team behind Breaking Bad and Better Call Saul explores their collaborative process.
- Larry David & Jeff Schaffer preview their new HBO historical sketch comedy series, created with Higher Ground for America's 250th anniversary.
- Steve Carell joins Bill Lawrence and Matt Tarses for HBO's Rooster.
- Jamie Lee Curtis on pivoting, manifesting, and creating your own opportunities throughout a decorated career.
New for 2026: Reservations System
SXSW introduces advance reservations for sessions: Platinum badge holders get 3 per day, other badges get 2 per day. Events remain open to walk-ups as well.
Key Takeaways
- AI's real-world impact on business and IP is a dedicated Innovation session topic
- Strong entertainment slate with Spielberg (previously announced), Gilligan, Larry David, and Jamie Lee Curtis
- Carl Pei bringing the consumer tech disruption narrative to SXSW
- New reservation system signals SXSW's push to improve attendee experience
Key Details
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